PRESS RELEASE ARCHIVE

HILTON PROPERTY UPGRADE

Hilton Hotels has retained BAM Agency, Inc. to position and market the Hilton Costa Mesa. The $18 million renovation of the Costa Mesa, CA property will feature classic California themes, 21st Century technology, expanded conference space and an eight-story atrium lobby.

The BAM campaign will include print, direct mail, signage and environmental graphics. This is the second major strategic campaign produced by BAM for Hilton featuring a renovated hotel and conference center. BAM was also involved in designing the logo and marketing materials for the Los Angeles Convention Center.